Tasty Tacorito

The Tasty Tacorito brand only had a logo and needed to build its brand presence with food truck fans. To resolve this, nine promotional items were created: a food container, a burrito sleeve, a flyer menu, three social posts, and a food truck wrap. All items featured a red-and-off-white pattern of Tacorito ingredients to highlight the food being sold. Using consistent colors, patterns, and food imagery, the brand’s identity was effectively promoted.